Privacy Policy
At Valley Jacket, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share information when you visit our website, browse our products, place an order, or contact our customer support team.
By using our website, you acknowledge the practices described in this Privacy Policy, subject to any consent requirements and rights provided by applicable law.
1. Information We Collect
When you visit or shop at Valley Jacket, we may collect the following categories of information, depending on how you use our website.
Personal Information
When you place an order, contact us, or submit information through our website, we may collect:
- Full name
- Billing and shipping address
- Email address
- Telephone number, if provided
- Order details and purchase history
- Information you provide when requesting a return, exchange, or refund
- Messages and other information you send to our customer support team
Payment Information
When you make a purchase, payment information is processed through the payment methods available at checkout. Depending on the payment provider, certain transaction details may be shared with us to confirm and manage your order.
We do not intentionally store complete payment card details on our website when these are handled by a third-party payment processor. The processing and storage of payment information are subject to the relevant provider’s privacy and security practices.
Technical and Usage Information
When you visit our website, certain technical information may be collected automatically, depending on your browser, website configuration, and the technologies we use. This may include:
- IP address
- Browser type and device information
- Operating system
- Pages visited and interactions with our website
- Referring website or source
- Approximate location inferred from technical information
- Website performance and diagnostic information
We use this information where appropriate to maintain website functionality, improve the shopping experience, understand website usage, and protect our store against fraudulent or unauthorized activity.
2. How We Use Your Information
Valley Jacket may use the information we collect for the following purposes:
Processing orders: To confirm purchases, process payments, prepare orders, and arrange delivery.
Customer support: To respond to questions, resolve problems, and assist with order-related requests.
Returns and refunds: To verify return and exchange requests, assess eligibility, and process approved refunds.
Website improvement: To understand how visitors use our website and improve its design, functionality, and shopping experience.
Security and fraud prevention: To detect suspicious activity, protect customer accounts where applicable, and help prevent fraudulent transactions.
Communication: To send order confirmations, shipping updates, service announcements, and other essential messages relating to your purchase.
Marketing: Where permitted by law and, when required, with your consent, we may use your contact information to send promotional emails or information about new products and offers. You can unsubscribe from marketing emails using the unsubscribe instructions provided in those messages.
Legal compliance: To comply with applicable laws, respond to lawful requests, maintain appropriate business records, and protect our legal rights.
3. Cookies and Similar Technologies
Valley Jacket may use cookies and similar technologies to support essential website functions and, depending on our configuration and your choices, remember preferences, understand website traffic, measure marketing performance, or improve the shopping experience.
Cookies are small files stored on your device by websites. They can help a website remember information about your visit.
Depending on the technologies enabled on our website, cookies may be used for:
- Essential website functionality
- Shopping cart and checkout operations
- Remembering selected preferences
- Website analytics and performance measurement
- Advertising and marketing measurement, where applicable
You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect the availability or functionality of some website features.
Where legally required, we will seek consent before using non-essential cookies or similar technologies.
4. How We Share Your Information
Valley Jacket does not sell your personal information to third parties for money. We may share relevant information with trusted third parties when necessary to operate our store, provide services, or meet legal obligations.
These parties may include:
Payment processors: To process payments, verify transactions, and help prevent fraud.
Shipping and delivery providers: To deliver your orders and provide tracking or delivery updates.
Ecommerce and website service providers: To host, maintain, and operate our online store.
Analytics and marketing providers: Where enabled, to understand website usage, measure performance, or support promotional activities.
Professional advisers: Such as legal, accounting, or compliance professionals when reasonably necessary.
Authorities and legal recipients: Where disclosure is required by law, necessary to respond to a valid legal process, or appropriate to protect our rights, customers, or business.
We aim to share only the information reasonably necessary for the relevant purpose. Third-party service providers may process information according to their own contractual obligations and privacy policies.
5. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including processing orders, providing customer support, managing returns and refunds, maintaining business records, resolving disputes, and meeting legal obligations.
The retention period depends on the type of information, why it was collected, and any applicable legal requirements.
When information is no longer required, we will take reasonable steps to delete it, anonymize it, or securely dispose of it, subject to applicable law and legitimate recordkeeping requirements.
6. Data Security
We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. We therefore cannot promise absolute security.
You can also help protect your information by using secure devices, keeping your email account protected, and avoiding sharing sensitive information through unsecured communication channels.
7. Your Privacy Rights and Choices
Depending on your location and applicable law, you may have certain rights concerning your personal information. These may include the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of certain personal information
- Object to or request restrictions on certain processing activities
- Request a copy of eligible information in a portable format
- Withdraw consent where processing is based on consent
- Opt out of promotional communications
- Submit a complaint to the relevant data protection authority
These rights are subject to applicable legal requirements and exceptions. We may need to verify your identity before responding to a request.
To exercise an applicable privacy right, contact us at sales@valleyjackets.com. Please describe your request clearly so our team can review it.
To stop receiving promotional emails, use the unsubscribe link included in the relevant email. You may still receive essential messages concerning orders, payments, returns, or other services.
8. Third-Party Websites and Services
Our website may contain links to external websites or use third-party services, including payment, shipping, and other ecommerce-related tools.
We do not control the independent privacy practices of external websites. If you follow a third-party link or use an external service, we encourage you to review its privacy policy before providing personal information.
This Privacy Policy applies to information handled by Valley Jacket and does not replace the privacy policies of third-party providers.
9. International Data Transfers
Depending on the location of our service providers and the systems used to operate our store, your personal information may be processed or stored in countries other than the country in which you live.
Where international transfers are subject to legal requirements, we will take the steps required by applicable law to protect the information being transferred.
If you have questions about how your information is handled, you can contact us using the details provided at the end of this policy.
10. Children’s Privacy
Valley Jacket’s website is intended for people who are legally able to make purchases or who use the website with the involvement of a parent or legal guardian where required.
We do not knowingly collect personal information directly from children where doing so is prohibited by applicable law. If you believe a child has provided personal information to us inappropriately, please contact us so we can review the situation and take appropriate action.
11. Marketing Communications
We may send promotional emails about products, offers, or store updates where permitted by law and, when required, where you have provided consent.
You can withdraw your marketing consent or unsubscribe at any time using the instructions in the email or by contacting us at sales@valleyjackets.com.
Unsubscribing from marketing messages will not prevent us from sending necessary transactional communications, such as order confirmations, delivery updates, or refund notifications.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website features, service providers, or legal requirements.
When changes are made, we will update the “Last Updated” date at the top of this page. Where required by applicable law, we will provide additional notice or seek consent for material changes.
We encourage you to review this page periodically to remain informed about how Valley Jacket handles personal information.
13. Contact Us
If you have questions about this Privacy Policy, want to learn more about how we handle personal information, or wish to submit a privacy request, please contact us.
Business Name: Valley Jacket
Email: sales@valleyjackets.com
Please include sufficient details about your question or request so our team can respond appropriately.
Thank you for trusting Valley Jacket with your shopping experience. We are committed to handling your information responsibly and respectfully.